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  • Why Is My Digital Assistant So Creepy?

    Why Is My Digital Assistant So Creepy?

    Siri, Cortana and Alexa are robotic personal assistants, but they are also women. They live in your pockets, their skinny smart phone bodies executing your every command. They are intimate with you. But they are also, as Microsoft VP Joe Belfiore said at the Windows 10 keynote last week, “a member of your family.”