Tomislav Nikolic is on a campaign. One, he wants the world to know that scientist and inventor Nikola Tesla was awesome. Two, he wants the world to know that Tesla was Serbian. The first part’s so far been a breeze. The second part, however, is taking a bit more work.
Forty people jump from bridges in Belgrade, Serbia each year. Working with ad agency McCann Erickson, the Belgrade government installed a projector underneath the bridge that shines the message “You Are Not Alone”. It’s only visible from above.