rebranding
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These Are The Cars You’re Embarrassed To Admit You Love
Some cars get hate for no other reason than “everyone else hates it so I will too.” You don’t want to be a follower, but you also want to avoid being skewered for your lame tastes on car Twitter. For me, the car I’m a little embarrassed to like is the 5 Series Gran Turismo.…
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6 Cities And States Reinventing Themselves Through Branding
Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travellers, who bring with them…