rebranding

6 Cities And States Reinventing Themselves Through Branding

6 Cities And States Reinventing Themselves Through Branding

Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure…