quattro

How Apple Enabled Google’s $US750 Million AdMob Purchase

How Apple Enabled Google’s $US750 Million AdMob Purchase

Apple versus Google. That’s the major thread these days, two corporate monoliths duking it out for tech supremacy. But today, Apple‘s actions allowed Google to become the most powerful mobile ad company in the world.

A Hint At Apple’s Mobile Advertising Plans

A Hint At Apple’s Mobile Advertising Plans

A small, but interesting note: Apple’s published an “App Store Tip” for developers that it’ll reject apps which “use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location”. It’s not to protect you.

Apple Buying Quattro Wireless For $US275m?

Following Google securing a place in mobile advertising with a $US750 million purchase of AdMob, there’s talk that Apple has purchased Quattro Wireless, an AdMob competitor, for $US275 million. What’s Apple getting into now? [All Things D]