Projections

Footwear Projection Mapping Is A Kickass Way To Sell Sneakers

Footwear Projection Mapping Is A Kickass Way To Sell Sneakers

Forget celebrity endorsements or extreme action footage, if you’re a footwear designer who really wants shoppers to buy your sneakers, take some inspiration from Craig Winslow’s marvellous projection mapping exhibit. Instead of just sitting on a shelf, the shoes come to life with animations and a series of wild designs.