power wheels

Your Kid Can Now Live Out My Dino-Riding Fantasy

Jurassic Park didn’t exactly tone down its violence and make its dino-stars seem like friendly petting zoo fodder, but that didn’t stop a part of me from fantasizing about one day riding a velociraptor like a mighty stallion. A fantasy that, thanks to Fisher-Price, can now be a reality for…

A Hela Figure To Rule Your Desk, And More Of The Best Toys Of The Week

Welcome back to Toy Aisle, our weekly roundup of all the awesome new toys rapidly sucking the money out of our wallets this week. We have a Thor: Ragnarok figure worthy of Cate Blanchett’s glory, an extravagant as hell Frozen sleigh, a tricked-out Batmobile, and a very fancy phaser. Take…

Power Wheels Perfectly Parodies McConaughey’s Lincoln Ads

Video: They have been parodied ad nauseam already, but Mattel delivers what is possibly the definitive spoof of Matthew McConaughey’s Lincoln ads. Driving a pint-sized Ford F-150 pickup, this kid seems like he’s been pitching Power Wheels long before anyone paid him to pitch one. All that’s missing is that…