What do you do if you’re a major celebrity with a bunch of tech endorsement contracts that don’t quite line up with the advertising relationships implicit in the hit sitcom you’ve just signed up for? If you’re Ashton Kutcher, you try to subtly plug them anyway.
Occasionally I cover my ears and sing “Lalalala, I’m not listening to your concept description.” Today I’m covering them and begging “No! Don’t punch holes into my poor earlobes and make me use this hearing aid when I’m old! Please!”