patagonia
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Don’t Rush to Canonise Patagonia
The founder of Patagonia said this week in an exclusive interview with the New York Times that he’s giving away his company to support environmental protection. Yvon Chouinard, the rock-climber-turned-businessman who has long pushed his company as the face of progressive corporate environmentalism, told the Times that he wants to “give away the maximum amount…
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Patagonian Ice Bridge Collapses In Spectacular Fashion
An arched section of the Perito Moreno Glacier collapsed in front of thousands of awe struck spectators in Argentina earlier today.
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These Guys Traversed The Patagonia Logo In Real Life
You know this ridge line. The Cerro Fitz Roy is so distinct that legendary mountaineer Yvon Chouinard made it the logo for his outdoors gear company — Patagonia. And now, for the fist time, two men have traversed it from start to finish.
