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The Mad King Of Juice: Inside The Dysfunctional Origins Of Juicero

The Mad King Of Juice: Inside The Dysfunctional Origins Of Juicero

Juicero began in secret. The startup, a sort of Keurig for cold-pressed plant-water — which made headlines for the $US120 million ($161.8 million) in venture capital it secured from the likes of Google and Kleiner-Perkins between 2013 and 2015, and again when it announced its Wi-Fi-connected countertop appliance would cost…