The News Of Tomorrow, Today
The News Of Tomorrow, Today
Online Advertising
Shoshana Wodinsky
Google Used a Secret Program Called ‘Project Bernanke’ to Benefit Clients Using Its Ad-Buying System
Google used a secret program called “Project Bernanke” for years to increase its clients’ chances of winning bids for competitive ad space, the Wall Street Journal reported on Saturday, citing court documents filed in the Texas-led antitrust suit against Google. The state argues that the program gave Google an unfair…
For years now, Apple’s earned a reputation for being possibly the only major tech company with a semi-decent set of privacy practices. But a new complaint lobbed against the company alleges that some of Apple’s more recent moves are less about privacy and more about gaining a leg up on…
Facebook, which along with Google accounts for around 60% of advertiser spending online, has knowingly built some of its astonishing success on incorrect data, newly unsealed court documents allege. Incidentally, this may pose a problem for a business which generates over 90% of its revenue from selling ads.
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