nielsen
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Teenagers Listen To More Music On YouTube Than Anywhere Else
A new report from Nielsen on music consumption habits is packed with loads of surprises about the young, future super consumers of the world. In the last year, 50 per cent of teenagers actually bothered to buy a CD. Who knew? But the more significant news is that 64-percent of teens listen to music on…
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Why More People Watch Mobile Video At Home Than On The Bus
Smartphones and tablets are supposed to be mobile devices, but the freedom to watch movies on the go is apparently lost on many people.
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Deep Inside The Flawed Nielsen Ratings System
It happens to all of us: your new favourite show is doomed from the start, all because of bad Nielsen ratings. But why do we listen to these Nielsen people, anyway? Splitsider explains who they are, and why they’re wrong.