The News Of Tomorrow, Today
The News Of Tomorrow, Today
Nielsen
Charles Pulliam-Moore
Global information company Nielsen is months into a program that allows it to track the performance of shows on streaming services like Netflix, the Wall Street Journal reports. This sort of data could offer major studios the ammo they desperately want in order to negotiate higher licensing fees.
According to the Wall Street Journal, Nielsen will begin tracking how much TV people are watching through Netflix and Amazon next month. The goal is to give networks a sense for how much streaming services cut into regular TV watching.
Nielsen, the company that tells us how successful TV shows are, is joining the modern age. From September, it will include data from streaming services in its statistics.
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