nielsen ratings
-
TV Shows Are Rated by ‘Bingeability’ Now
Nielsen is launching a new product aimed at shoring up the accuracy of its TV ratings system: a series of datasets meant to quantify a program’s “bingeability,” along with a show’s propensity to keep viewers coming back for more episodes down the line. The ratings giant explained in a statement Thursday that streaming services and…
-
Everyone Is Lying About Not Watching TV
Saying “I don’t own a TV” is a good way to let people know that you’re a pretentious arsehole. But even though more and more people are eager to tell you they don’t “have TV,” don’t be fooled! You better believe that they are still “watching TV.”