Imaging Resource has posted parts of an interview they conducted with Sony Digital Imaging’s senior technology manager Mark Weir, explaining the reasoning behind abandoning the NEX brand, which has comprised their familiar line of mirrorless cameras since 2010.
Sony’s A3000 DLSR is cheap. Super cheap. It costs $499 paired with a 18-55mm f/3.5-5.6 kit lens. These days, that’s more or less the price of an advanced point-and-shoot camera from Canon, and it’s considerably cheaper than Sony’s badass RX100 II point-and-shoot. So what gives? And what’s up with DSLRs?
Sony is trying to sell its new Nex e-mount camera by telling most DSLR users that they are dumb and stupid and clueless. According to Sony, two thirds of all DSLRs users never take their camera out of the full-auto mode.