Naked and Famous Denim, the craziest jeans company in the world, is getting even wonkier. Along with other jeans, Naked and Famous is releasing Japanese raw denim woven with silk, hemp or gauze, and a ridiculously awesome pair of jeans that’ll fade red as you wear it (rather than white).
Naked and Famous, the Canadian jeans company, has remixed their standard pair of selvedge denim by coating it in glow in the dark resin. Wear it and you’ll look like you work at a nuclear plant gone awry… or Kanye West.