mcsweeneys

The Six Types Of Apple Store Genius

The Six Types Of Apple Store Genius

This isn’t brick and mortar, it’s glass and steel. Pseudonymous Apple Store employee J. K. Appleseed walks you through a choose-your-own-adventure story with a twist. Yep, we’re going backstage at Apple Retail, the supercollider of human expectations and consumer technology.

A Memo To Investors In 11D Technologies

A Memo To Investors In 11D Technologies

You may have seen reports this week that a team at MIT is developing so-called “4D printing” technology, which would go far beyond current 3D printing technology’s capacity to print 3D objects with a machine. This team has stated that its fourth “D” involves objects self-assembling.