loreal
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L’Oréal and Alphabet’s Verily Are Working on Extremely Personal Skincare
L’Oréal is always experimenting with ways to make beauty a more tech-savvy industry, with a personalised makeup dispenser, a home hair dye device, wearable UV sensors, and more. Weird gadgets aside, the company is now partnering with Verily, Google parent Alphabet’s biotech subsidiary, with a goal of making beauty and skincare even more personal, but…
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L’Oreal’s Digital Makeup Line Turned Me Into a Monster Unfit for Zoom Calls
Virtual makeup is not a particularly new use of augmented reality. There are plenty of those kinds of filters on Snapchat (remember that app?) and Instagram. Sephora also launched an AR mirror and app ages ago. But L’Oreal’s new series of filters is part of its first “digital makeup line,” the idea being that, during…
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This Nifty L’Oreal Sensor Will Suggest Skin Care Tips Based On Your PH Levels
Last year, L’Oreal brought a nifty little UV sensor to CES. The idea was it was supposed to help you monitor your UV exposure and tailor a skin care regimen based on environmental factors. And while it worked as advertised, we found it a little lacking in practice. But this year L’Oreal is one-upping itself…
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Colour-Correcting A 30-Second Commercial Is Unbelievably Complex
When it comes to post-production, it’s usually the visual effects artists who bring impossible characters to life that get all the attention, not the digital artists responsible for colour-correction. But watching this breakdown of all the work that goes into professionally colour-correcting a L’Oréal Garnier commercial will certainly have you appreciating what a Senior Colorist…