This is the Smart Measure Cup. It’s a simple, great idea—a measuring cup that displays precise proportions on a backlit LCD complete with unit conversion. So great, in fact, that it’s been rebranded and picked up for manufacture:
“One medium cup of coffee can make two T-shirts,” according to the general manager of Singtex, makers of S. Cafe shirts.
The screwtop has already challenged the tradition and snobbery behind the cork. But are you ready to order wine from a dispenser?