kenichiro yoshida

  • Sony and Honda’s Joint Venture Could Produce a New Brand

    Sony and Honda’s Joint Venture Could Produce a New Brand

    Back in March, Sony and Honda jointly announced an initiative to come together for the “development and sales of high value-added battery electric vehicles.” This company doesn’t yet have a name, but according to Sony CEO Kenichiro Yoshida, both parties have agreed it should stand on its own. From Nikkei Asia, which recently sat down…


  • Sony, Please Don’t Give Up On Gadgets

    Sony, Please Don’t Give Up On Gadgets

    Sony’s new CEO, Kenichiro Yoshida, has a three-year plan to improve the company’s profits. During a presentation to investors today, he promoted three core areas of investment – services, semiconductors, and AI/robotics. If you’re a fan of Sony, one key thing seems to be missing from that future: Gadgets.