juicero

  • Juicero CEO Begs You: Do NOT Open Our Juice Bags [Updated]

    Juicero CEO Begs You: Do NOT Open Our Juice Bags [Updated]

    This week saw the latest chapter in the utterly wonderful saga of Juicero, the $US400 ($532) juice machine maker that attracted $US120 million ($160 million) in venture capital funding. On Wednesday, a bombshell Bloomberg report exposed the secret that threatened to ruin the company: You can get almost exactly the same juice without the company’s…