Dozens of people will no longer be able to use an over-engineered machine to squeeze cold press juice from a bag in the near future. Juicero, the startup that became a symbol of the tech industry’s mission to solve problems no one has, is officially shutting down.
For those that came in late, here’s the lowdown on one of Silicon Valley’s stupidest innovations to date. You’ll laugh, you’ll cry, you’ll never look at juice the same again.