juice

  • The Juice Revolution Is Bullshit

    The Juice Revolution Is Bullshit

    The latest startup to “catch Silicon Valley’s eye” is a company called Juicero that’s selling, essentially, a $900 Nespresso for organic cold-pressed juice. Even though it offers the kind of overpriced, niche gizmo you’d find in a Hammacher Schlemmer catalogue, the company is flush with $US120 million in investment capital. Silicon Valley giants are betting…