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  • Sony and Honda’s Joint Venture Could Produce a New Brand

    Sony and Honda’s Joint Venture Could Produce a New Brand

    Back in March, Sony and Honda jointly announced an initiative to come together for the “development and sales of high value-added battery electric vehicles.” This company doesn’t yet have a name, but according to Sony CEO Kenichiro Yoshida, both parties have agreed it should stand on its own. From Nikkei Asia, which recently sat down…