The News Of Tomorrow, Today
The News Of Tomorrow, Today
jonathan ive
At an as-yet-unknown date sometime in 2013, Apple’s Senior Vice President, iOS Software Scott Forstall will be leaving Apple. Forstall’s role is being reduced immediately, and Jony Ive will be taking over leadership and direction for Human Interface.
Selling a product, especially an Apple product, is as much about spin, vibe and hype as much as it is about the product itself. Don’t believe me? Watch Jony Ive capture hearts and minds with a wonderful pitch for hotdogs in this Buzzfeed FWD parody.
Rumours about a fully fledged Apple TV have circulated for years. But things have hotted up recently thanks to hints in Walter Issacson’s Steve Jobs biography, rumours about upcoming technology and hotly anticipated media announcement later this month.
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