jeep wrangler

Here’s How Jeep Is Training Its Dealerships To Take On The Ford Bronco

Jeep’s latest sales training material for dealerships is meant to help the staff fend off competition posed by Ford’s fresh-from-the-oven 2021 Bronco. This means pointing out Jeep Wrangler’s advantages over its interloping FoMoCo competitor, all the while taking a few shots at the newcomer. Check it out.