The days of dedicated fitness trackers may be numbered. The evidence is piling up: the Apple Watch will be your personal trainer, the new Basis Peak is adding smartwatch-like notifications… and now the Pebble smartwatch is becoming a fitness tracker too.
It’s kind of hard to believe, but Jawbone — a company that was built on Bluetooth — didn’t have a wireless radio in the first two iterations of its fitness tracker, the Jawbone UP. That finally changes today with the introduction of the Jawbone UP24.
Jawbone CEO Hosain Rahman addressed the problems surrounding its UP bracelet (some of which had a tendency to die) with a dramatic unconditional guarantee today.