The News Of Tomorrow, Today
The News Of Tomorrow, Today
Impossible Burger
Ryan F. Mandelbaum
For Nestlé, its meatless beef with Impossible Foods Inc has ended less than incredibly. Last week, a European court ruled that the multi-national food and drink giant must change the name of its “Incredible” plant-based burger for violation of trademarks.
Last year Impossible Burger 2.0 was the talk of CES. Everyone was clamouring for a taste of that juicy faux beef. Over the next year, the demand for Impossible and similar plant-based meat alternatives blew up. It made its way into shops and restaurants in a way that no other…
In the future, we were promised flying cars and fake meat. While the flying car part hasn’t panned out, fake meat appears poised to make inroads in Americans’ lives, particularly through fast foods. And in the process, it could end up being a big deal for the planet.
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