impossible burger

Nestlé Needs a Better Thesaurus for Renaming Its Plant Burger

Nestlé Needs a Better Thesaurus for Renaming Its Plant Burger

For Nestlé, its meatless beef with Impossible Foods Inc has ended less than incredibly. Last week, a European court ruled that the multi-national food and drink giant must change the name of its “Incredible” plant-based burger for violation of trademarks.

Impossible Pork Is God Damn Tasty

Impossible Pork Is God Damn Tasty

Last year Impossible Burger 2.0 was the talk of CES. Everyone was clamouring for a taste of that juicy faux beef. Over the next year, the demand for Impossible and similar plant-based meat alternatives blew up. It made its way into shops and restaurants in a way that no other…