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Apple’s Strangling iAds With Creative Control

Apple’s Strangling iAds With Creative Control

Apple’s iAd platform is here, but the advertisements themselves are still few and far between. According to the Wall Street Journal, Apple’s desire to closely control the creation of the ads has slowed their arrival.

Apple’s New Mobile Ad Terms Keep AdMob Out Of iOS

At D8, Steve Jobs said that Apple’s move to block outside ad agencies from collecting user information was made to protect user privacy, not to box out the competition. He promised that Apple would allow other advertising networks to collect user statistics, effectively letting them compete with Apple’s own iAd.