Helvetica

NYC’s New Subway Stations Feature A Twist On Its Famous Typeface

NYC’s New Subway Stations Feature A Twist On Its Famous Typeface

Hip is seldom a word used to describe the look of the New York City subway. But new images of the graphic design that will grace some of the new Second Avenue subway stations look pretty damn cool — especially for Midtown. Nothing like a little play on Helvetica to…

Why I Hate Helvetica

Why I Hate Helvetica

Armin Vit is the founder of Under Consideration, a design-based media group that runs a series of blogs and publishes books on the subject. Unhappy with the new Helvetica-happy logo for the University of Arts, London, Vit took to the pages of his blog, Brand New, to explain his disdain…