Beer and soft drink companies are doing bottle redesigns left and right lately. Like so many things, these overhauls seem to be motivated by brand appeal (aka money). But you kind of can’t blame manufacturers for wanting to, you know, sell more of their product or whatever. Free market! Anyway….
I don’t even drink beer, but what I wouldn’t give for one of these 3D-printed beer cases that were gifted to Heineken’s stakeholders.
The good folks at Heineken, whom you may have noticed have been advertising their new Draughtkeg system on Giz recently, thought it would be a good idea to send us one of them to “review”. I reluctantly agreed.