Heineken

Heineken Wanted Beer Bottles To Be Bricks For People In Need

Heineken Wanted Beer Bottles To Be Bricks For People In Need

Beer and soft drink companies are doing bottle redesigns left and right lately. Like so many things, these overhauls seem to be motivated by brand appeal (aka money). But you kind of can’t blame manufacturers for wanting to, you know, sell more of their product or whatever. Free market! Anyway….