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Google Needs to Unlock Its Ad Privacy Black Box
Google’s FloC was killed because it was a bad idea for privacy on the web. But we didn’t know exactly how bad until two MIT researchers tested it — over months, using technical approaches and an expensive, private dataset. That it was this difficult to add some transparency is unacceptable for a fundamental change to…
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Google Continues to Promise Its Bid to End Cookies Isn’t an Enormous Power Grab
On Monday, Google released a few more details on its proposed tracking alternative to third-party cookies, a “privacy-first” technology that, from any angle, seems like just another way for the company to maintain its stranglehold on digital ad sales.