fitness tracker

NFL Players Strike A Deal To Sell Their Biometric Data

NFL Players Strike A Deal To Sell Their Biometric Data

Quietly flying under the radar in the fitness wearables market is Whoop, a manufacturer of high-end wrist-worn straps that measure data 100 times per second. In what could turn out to be one of the more bizarre licensing agreements ever, the startup struck a deal with the NFL Players Association…

The Fitbit Blaze Is Now Available In Australia

The Fitbit Blaze Is Now Available In Australia

We first saw the Blaze at CES 2016 in January, where it got a stack of awards (18, exactly). Fitbit describes the Blaze as its “most stylish, most motivating fitness tracker yet”, and it is now available in Australia. Here’s what you get for the $329.95 price tag.