Fitness Apps

Why A Fitness-Tracking App Is Selling Its Data To City Planners

Why A Fitness-Tracking App Is Selling Its Data To City Planners

Strava, a popular fitness-tracking app for runners and cyclists, just announced a new initiative. Because the app collects so much location information about people on the move, the company is now selling its data to local governments, where city planners can put it to use. Good idea!