Fanboys

Fanboy Psychology: Why We Keep Buying The Same Stuff

Fanboy Psychology: Why We Keep Buying The Same Stuff

None of us want to admit it, but chances are we’re all fanboys in some area. Whether it’s a particular brand of software, a gadget or a political leaning, we often rally behind companies and ideologies without even realising it. Here’s why we become fanboys and how to prevent it…