exmor

Sony Ericsson Reboots Xperia With Arc S

Sony Ericsson Reboots Xperia With Arc S

Sony is going full-tilt today, dropping more toys than a drunken toddler covered in Crisco. They’re giving the Xperia Arc — their hallmark smartphone — an S as the end of its name, and beefing it up.

Sony’s Cybershot Exmor Ad Is Laughably Unfair

Sony’s Cybershot Exmor Ad Is Laughably Unfair

The best part is, I don’t even know to whom. Future camera buyers? Other cameras? To Sony’s own Exmor-equipped point-and-shoots, which got this instead of a respectable marketing campaign? In any case, this is dumb. Let us count the ways!