digital marketing
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Broke: Breaking up Big Tech. Woke: Breaking up Big Ads.
This week, Bloomberg reported that a bipartisan group of lawmakers are inching closer to another big plan to break up big tech. But unlike grandiloquent calls for Meta to divest Instagram or for Google to divest Chrome, this new legislation would force both companies to divest the heart of their money-making machinery: their ads business.
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LG’s Latest Announcement Solidifies Everything Wrong With TVs
It’s a well established fact on the internet that when you don’t pay for something, you are the product. This is the way companies like Facebook operate: You, a user, don’t put down cash every time you log in to see what your friends/family/exes are doing; instead, you hand over your personal data to the…
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Your Facebook News Feed Sucks Because That’s How Advertisers Like It
At a time when American’s trust in the news media is plummeting to record lows, one recent Pew poll reported that about a third of U.S. adults say they regularly get their news fix from Facebook’s feeds — even if their own trust in Facebook itself is plummeting to new lows for, oh, whatever reason.…
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The War Between Big Tech and News Is Coming to the U.S.
After a showdown with the Australian government over an effort to pay publishers their due, it looks like Google and Facebook might have to gear up for the same battle in the United States. Lawmakers are moving forward on a piece of dormant legislation that would enable news organisations to negotiate with Big Tech over how…