Think about competition in the economy and big names come to mind, such as Apple vs. Microsoft and Uber vs. Lyft. But in pretty much every industry, a secret war is raging, and not even your humble mattress is free of the grit and machinations of the capitalist struggle.
Mattress shopping can be a major pain in the arse. Something that Casper, a newly launched sleep startup, wants to remedy. The supposed solution? One single, painstakingly engineered mattress for the masses.