If you’ve been to a natural history museum lately, you’re familiar with the glass-walled laboratories where paleontologists and archaeologists give the public a glimpse of their work. It sounds as though Apple is banking on the same level of interest in its day-to-day operations.
Remember the giant spaceship campus Apple’s building in Cupertino? The people who live in the neighbourhood where Apple’s mothership is landing definitely do. So Apple CFO Peter Oppenheimer sent out a packet to neighbourhood residents pumping up the virtues of the new campus — in a decidedly Apple way.