Business

  • Why Ello’s Plan To Stay Ad-Free Can Actually Work

    Why Ello’s Plan To Stay Ad-Free Can Actually Work

    I want to believe in Ello. It’s a cheeky little startup with idealistic ambitions and a haunting logo and the promise of no ads. What’s not to like? Well, a few days ago, Ello revealed its grand plan to stay ad-free, and, honestly, it sounded at first like total bullshit. But it’s not.