The News Of Tomorrow, Today
The News Of Tomorrow, Today
Braun
Andrew Liszewski
Dieter Rams left a lasting legacy at Braun that still influences the products the company creates today. Just take a look at this simple analogue alarm clock, that’s found a clever way to compete with all the other monstrous smartphone docks vying for space on your bedside table.
If Braun’s ET66 calculator looks oddly familiar, like you’ve used it before, you probably have. Originally released in 1987, the ET66 shed the sliding switches of its predecessors, the ET22 released in 1976 and the ET44 released in 1978, and became an icon of product design.
Thanks to Dieter Rams, Braun’s classic travel alarm clock is still considered an icon of design. And while the company’s newest digital alarm clocks might not be as revered one day, they’re still a beautiful object to wake up too.
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