bmw

BMW Launches Bizarre Marketing Campaign To Defend Its Ugly Car

BMW Launches Bizarre Marketing Campaign To Defend Its Ugly Car

The 2022 BMW iX, like many recent big-grilled automobiles from the Bavarian automaker, has drawn torrents of criticism for its polarising styling. But instead of just letting the complaints slide, BMW is defending the electric iX using a strange new marketing campaign called “What’s your reason not to change?” The…

The First Electric BMW M Car Will Be Something We’ve Never Seen Before

The First Electric BMW M Car Will Be Something We’ve Never Seen Before

BMW just ripped the mask off of the new BMW M3 and M4 performance sedan and coupe. While those come with up to 370kW and the option of a manual transmission, BMW’s performance M division is already cooking up its first-ever all-electric model, and it should be something completely new.