bmw i8

BMW’s Electric Strategy Makes No Sense

BMW’s Electric Strategy Makes No Sense

Eight years ago, it looked like BMW was positioning itself in a good place for the electric future. It founded BMW i, a sub-brand to bring electrified products to its dealers, and invested massively in carbon fibre reinforced plastic production to make lightweight, efficient vehicles at low costs. But that…

Ruslan Kogan Will Be The First Aussie To Get A BMW i8

Ruslan Kogan Will Be The First Aussie To Get A BMW i8

Ruslan Kogan hasn’t had a happy time on the roads in the last 12 months. The dot-com millionaire had his licence revoked for six months last year after police caught him joyriding around the Albert Park street track in Melbourne. He’s vowed to make 2014 a better year behind the…