Netflix raised eyebrows with the $US140 million ($182 million) budget it handed over to Martin Scorsese recently, but according to a Reuters report, it’s looking to pay out a lot more for some billboard real estate. The move could be seen as an escalation of its cold war with Hollywood.
When listing all the ways humanity is going to ruin the future, one that doesn’t often come up is the sun being blocked out by a horde of drone advertising blimps. But that hasn’t stopped one Swiss firm from working hard to make it a reality.
What better way is there to advertise the effectiveness of your insecticide spray than with a billboard that also happens to double as a gigantic bug trap?