The iPhone X is a weird and wonderful device. Apple’s new phone looks and behaves so differently to the iPhones we’re used to, but it takes just a day or two to become familiar with it. Apple has been subtly training us for life without a home button over the…
Video: We’re just a couple of days from the launch of the iPhone X, Apple’s most important phone in years. Early hands-on reviews — including our own — are starting to trickle out into the wild, and YouTube’s very own MKBHD has a typically very pretty first look and unboxing…
The latest iPhone is going on pre-sale today for the eye-watering price of around $1800 for 256GB. But who on earth would pay that, and why is Apple charging so much? The answer comes down to behavioural economics.