advertising
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Google’s New Plan for Tracking Users Is Still All About Your Browsing History
Google is planning to banish third-party cookies, and last year the company proposed an alternative to user tracking called FLoC (“Federated Learning of Cohorts”). This week, Google said FLoC had officially flown the coop. In its place, the company announced on Tuesday that it would be trying out another cookie alternative called “Topics,” which will almost…
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Targeted Ad Firm Taps Into the Ultimate Influencer: Jesus
Somewhere, someone in a U.S. major city is likely receiving a targeted ad on Instagram or Facebook, the type featuring the minimalist, semi-sarcastic lazy but not-too-lazy aesthetics associated with millennial culture, all plastered around several lines of eye-grabbing text. But this time, the text isn’t an ad for ADHD medication or an electric toothbrush. No,…
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Over 200 Newspapers Are Suing Facebook and Google for Decimating Their Advertising
As first reported by Axios, a collective of some 200 newspapers are currently suing Google and Facebook, alleging that the tech giants have unfairly manipulated the advertising market in ways that directly damage their publications.
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Meta Will Remove Ad Targeting Categories on Sexual Orientation, Religion, and Politics in 2022
It’s about to get a harder to target certain groups on Facebook. For society, that’s a good thing. For advertisers, not so much.