advertising

  • FTC Eyes a Crackdown on Influencers and Advertisers Who Target Kids

    FTC Eyes a Crackdown on Influencers and Advertisers Who Target Kids

    The Federal Trade Commission held an event Wednesday focused on the problem of “stealth” advertising in content geared towards children, where it’s difficult to differentiate between marketing and regular content. In the opening hours of the day-long event, the commission provided a glimpse into its thinking on the issue, and indicated that new regulatory efforts…


  • Targeted Billboard Ads Are a Privacy Nightmare

    Targeted Billboard Ads Are a Privacy Nightmare

    Advertisers are using insights gleaned from targeted digital advertising and applying it to create physical billboards capable of serving up tailored advertisements catered to the types of people viewing them. If that concept sounds eerily familiar that’s because it’s precisely the type of physical targeted advertising vision Tom Cruise encounters when walking through a shopping…