Adtech

Twitter Is Buying Its Way Out of Being Twitter

Twitter Is Buying Its Way Out of Being Twitter

Twitter’s track record of eyebrow-raising product decisions continues, as this week, Twitter engineering executive Michael Montano announced the company would be acquiring the 4-year-old “social podcasting” app Breaker in an attempt to flesh out its Clubhouse-esque Spaces product.

Target Is Sponsoring News Stories of Its Own Destruction — And Likely Has No Idea

Target Is Sponsoring News Stories of Its Own Destruction — And Likely Has No Idea

Like most industries largely run on automation, the tech that underlies digital advertising is far from perfect, which is why — despite the best efforts of industry bigwigs — sometimes the pipes powering the industry don’t go where they’re supposed to. Sometimes, they’re funelling a brand’s name (and that sweet…