adtech

Target Is Sponsoring News Stories of Its Own Destruction — And Likely Has No Idea

Target Is Sponsoring News Stories of Its Own Destruction — And Likely Has No Idea

Like most industries largely run on automation, the tech that underlies digital advertising is far from perfect, which is why — despite the best efforts of industry bigwigs — sometimes the pipes powering the industry don’t go where they’re supposed to. Sometimes, they’re funelling a brand’s name (and that sweet…