adtech
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EU Mounts New Antitrust Assault to Break Up Google’s Ad Business
Google was hit with a new antitrust complaint Wednesday, fresh from EU regulators who say the search giant may need to sell part of its online advertising empire. The formal statement of objections ratchets up pressure as Google contends with two other antitrust cases in the US over the same issue, one from the federal…
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Company That Aims to Solve the ‘Crisis of Toxicity Online’ Makes Money From the Daily Caller and Ben Shapiro
Like just about every other corner of the web, including this one, the Daily Caller’s website is littered with ads. I can count seven on the story I have open while writing this (which, if you’re curious, is a blog heckling the Unicode Consortium daring to add a pregnant man to the impending emoji roster).…
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Twitter Is Buying Its Way Out of Being Twitter
Twitter’s track record of eyebrow-raising product decisions continues, as this week, Twitter engineering executive Michael Montano announced the company would be acquiring the 4-year-old “social podcasting” app Breaker in an attempt to flesh out its Clubhouse-esque Spaces product.
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Target Is Sponsoring News Stories of Its Own Destruction — And Likely Has No Idea
Like most industries largely run on automation, the tech that underlies digital advertising is far from perfect, which is why — despite the best efforts of industry bigwigs — sometimes the pipes powering the industry don’t go where they’re supposed to. Sometimes, they’re funelling a brand’s name (and that sweet brand cash) into nazi-adjacent news…