Yesterday, All Things D pointed out that Apple’s revised iOS mobile ad terms only allowed “independent” ad agencies to collect user data, effectively blocking the Google-dependent AdMob from competing on Apple’s devices. AdMob doesn’t like that one bit!
After months of uncertainty amid FTC investigations, Google’s acquisition of AdMob is finally totally 100 per cent complete. Now, Google’s shiny ads and Apple’s shiny ads will compete for your eyeballs and you will try your best not to let them bother you too much. [Google Blog]
MediaPost reports that Apple’s next next big thing, after iPads invade the world on April 3, will be iAd, a new mobile advertising platform to be debuted on April 7. Coffee dates aside, this is Apple going for Google’s jugular.