adidas

Google Wants To Get Inside Your Soccer Cleats

Google Wants To Get Inside Your Soccer Cleats

If there’s one thing soccer nerds love, it’s playing FIFA. Well, for the more actively inclined, Google is apparently partnering with Adidas and EA Sports by offering up “Adidas GMR Insoles.” Powered by Google’s second-generation Jacquard tag, the insoles will track how well you play on the pitch and translate…

Fitbit Joins With Adidas To Make An Iconic Ionic

Fitbit Joins With Adidas To Make An Iconic Ionic

Fitbit has entered into an alliance with sports shoe and apparel giant Adidas to create a special edition of their flagship smart watch, the Fitbit Ionic. This comes off the back of a multi-year agreement by the two companies that once led the world in their specific niches before being…