2021 ford bronco

Here’s How Jeep Is Training Its Dealerships To Take On The Ford Bronco

Jeep’s latest sales training material for dealerships is meant to help the staff fend off competition posed by Ford’s fresh-from-the-oven 2021 Bronco. This means pointing out Jeep Wrangler’s advantages over its interloping FoMoCo competitor, all the while taking a few shots at the newcomer. Check it out.

The 2021 Ford Bronco Should Totally Get Roadster Doors

One of the few complaints I have about the 2021 Ford Bronco’s cosmetics is the way the door jambs look with the doors removed. Based on what I’ve seen, Jeep’s Wrangler does a better job looking designed to be doorless. But this problem’s been tackled before. By the Bronco, in…

It Didn’t Have To Be This Way

Just before Ford unveiled the new Bronco, Jeep busily attempted to steal the show by sticking a V8 in the Wrangler. Jeep was trying. It was a bit of a dud, but at least it was trying to get in there, get some people thinking again about that stalwart Jeep,…